If you’re looking for effective ways of increasing traffic to your website, then SEO (Search Engine Optimization) is definitely the way to go. Most people additionally consider PPC (Pay Per Click) as a way of increasing traffic, but SEO has proven to have better long-term results for a variety of different reasons. The key is recognizing that one tactic is focused on the long-term benefits of increasing traffic and the other tactic serves as a short-term fix. Below, we list the reasons why SEO is a better investment than PPC for you and your business. Read on to find out why you should be focusing your energies on SEO for long-term traffic growth.
SEO is Trustworthy
Most people will tell you that a trustworthy link is one that is displayed organically as a result of a specific search. Paid ads come across as scammy and untrustworthy, which is why most people won’t even bother clicking on them. As SEO focuses on organic searches, you’re likely to build a trusting relationship with your brand and your customers by investing in this tactic. PPC might actually tarnish your brand’s reputation if you’re constantly being associated to paid ads that people don’t trust.
SEO is Cost-Effective
Would you believe me if I said that SEO is over 45 times less expensive than PPC? It’s true, SEO is simply less costly of an investment and, yet, yields better results. If you’re looking at managing your business’ budget as best as possible, SEO is a smarter solution. Plus, why spend more on something that doesn’t really work that well to begin with?
SEO Keeps Working
SEO Builds Brands
With SEO, your website can easily be displayed on the first page of search results. These first page results, backed up with your website’s presence and promotion, can be the key to success in bringing your brand to the forefront of your industry. PPC is more focused on paid ads which aren’t focused on your brand awareness, per se.
Unlike PPC, SEO is a more viable long-term option that is sure to bring you lasting success. The key to brand awareness is building trust with your customers and making a lasting presence online. Additionally, SEO will help grow your traffic in an organic way, as it should be. SEO is an investment that makes sense for you and your business!