With Search Engine Optimisation (SEO) specialists scrambling to figure out Google’s algorithm for ranking websites each time there’s a new update to the system, one of the elements which has remained constant in recent years is that of the User Experience (UX). In their continued value-creating services of ranking pages in their search engine, Google is largely moving away from the previously heavy-reliance on keyword or key-phrase density in addition to back-links or incoming signals, while moving more towards rewarding content that provides a great user experience.
One of the most important fundamental building blocks of providing a great user experience however is that of responsive design. A responsive website is one which generally looks and operates the same across all platforms over which it’s accessed and across all devices.
How to approach responsive web design
If you’re a web designer then you should definitely invest some time, effort and perhaps even some money into mastering responsive web design, but fortunately there are some great tools which you can use in order to bypass the whole process of having to essentially learn completely new web design principles. In the same way that many web developers in this day and age use the likes of WordPress and other Content Management Systems to create what are very professional and polished websites when published, web designers whose focus is on making the sites they design responsive also have tools available to them.
Fortunately it’s a little “purer” than the example of using WordPress templates in that all you really do is use existing libraries that act as “containers” of some sort and then you simply put all your design code inside those containers and you have a responsive website.
WordPress developers on the other hand — or rather; web developers who use WordPress to create websites for their clients are perhaps not as “pure” in their approach to their craft, because that’s exactly what you’re essentially doing. You’re taking a ready-made product in the form of a template, slapping your client’s logo on it and populating it with your client’s information and then calling it a website.
I’m not suggesting they used Bootstrap, but if you take a look at the likes of the Lord of the Ocean fantasy slots, this is the perfect example of how responsive web design should be done. You can tell by how the platform grows and shrinks to fill the entire width of the browser window when you expand and contract it respectively and, perhaps even more importantly, visit the same platform from any of your internet connected devices and what you have is the exact same platform which looks and operates in the exact same way for a great user experience.