In a rapidly evolving sector, staying ahead is vital to success — but how do you know what to do to make sure your new company is on the path to success?
Where The Trade Buys, a leading UK booklet printing company, has compiled this exciting list of insightful tech start-up books to help you mould your business for success. From how to create the best working environment for creative minds, to the world’s next tech-consumer trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Want to know what the landscape of tech will look like in 30 years? Then, The Inevitable, by Kevin Kelly, is for you. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
From AI to VR, you can discover how evolving technology may impact on society and consumerism. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.
Bold: How to Go Big, Create Wealth and Impact the World
Bold by Peter Diamandis and Steven Kotler is one of the most enlightening and insightful books regarding business and new technologies to hit the shelves in a while. This vital book is split into three, staggering parts that are perfect for new business owners. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
Even better, you get to read about the success secrets of some of the globe’s most famous tycoons — including Richard Branson. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
The Industries of the Future
We probably don’t need to tell you how intrinsically linked business and tech is in 2018 — and the connection is only going to strengthen. For help getting in the lead, read the New York Times bestseller, The Industries of the Future, by Alec Ross. The author delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
Not sure whether you should trust the judgment of this author? Ross is the former senior advisor for innovation to the one-time US Secretary of State (Hillary Clinton) and as such, his viewpoint is perceptive, learned and detailed. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Networking Like a Pro
Reaching out and making vital business connections is important throughout your company’s life, but especially in its early stages. Networking Like a Pro by Ivan R. Misner is aimed at new players in business, and can help boost your ability to overcome networking hurdles that could hold you back as your business grows.
Here, you’ll learn everything there is to know about networking efficiency and successfully. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Lean Start-Up
Entrepreneurs in tech can seriously enhance their knowledge by reading The Lean Start-Up by Eric Ries. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
Your One Word
Launching a business is tough, but can you imagine doing it so successfully that you could sell it at just 19 years old? That’s what the author of Your One Word, Evan Carmichael, did with his biotech company. If achieving this type of success in a short frame of time is what you dream about, perhaps give this book a read.
Clarity is key in business, you must know your goals and know your strategy, and that is what this book discusses. Thankfully, Your One Word helps new entrepreneurs analyse their businesses, establish their aims and motivate themselves to start making their tech-business dreams come true.
Analysing real-life examples of phenomenally successful companies is what this book by Brad Stone is all about. The Upstarts by Brad Stone features incredibly detailed accounts of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
In tech, consumers’ attitudes and preferences are sure to change regularly and you must be aware of this to ensure you stay one step ahead and can capitalise on it. What can your business do to change the world?
Capitalism is a good word that everyone can use to their advantage, not just to person who pockets cash from it. This is the mindset of authors, Raj Sisodia, and CEO of Whole Foods, John Mackey, in their book, Conscious Capitalism.
Treat your staff, associates and consumers badly, and your tech start-up will fail fast. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).
How Google Works
Every tech entrepreneur starting today is probably in awe of the global success that Google has experienced. How Google Works was written by Google executives, Eric Schmidt and Jonathan Rosenberg, and offers an authentic view in the corporate strategy, workplace culture, decision-making, and management philosophy of the brand.
Not immune to errors (remember Wave?), this book offers an unbridled view into the world of Google including its birth and evolution — ideal for anyone who wishes to emulate even a part of its success.
Start turning your new tech company into a roaring success by boosting your business knowledge with these books.