If you believe the hype, automation, artificial intelligence, machine learning, and data analytics are the reasons many jobs will be completely lost to automation. The numbers you’ll see around the patronage of the likes of casinoranking online casino tell somewhat of a different story though. The reality is that virtually all jobs have been made obsolete. From the earliest times in human history, people have encountered a set of technologies that was far more efficient and productive than anything available to humans.
This process is happening everywhere across the modern economy, and some of the greatest work is happening right now. There’s no need to worry about the machines taking over the world. The truth is that the goal of automation is to create better jobs.
But if you’re concerned about how the economy will adjust to these new technologies, take heart – they are bringing old and new ideas back into the forefront. Old techniques that have been used for thousands of years are making a comeback, such as hand-crafted, bespoke technology and craftsmanship. Old ideas that have been buried deep in the history books are beginning to come out of hiding.
Intelligent Design
Today’s factories and homes are filled with computers and smart devices, which are creating new jobs as well. But where technology is concerned, there are too many potential uses and applications for humans to handle.
We need to have intelligent machines designed for specific tasks. Intelligent machines can be taught to do things that humans can’t. Imagine a driverless car that can take you from a downtown shopping district to an airport and drive you on a regular route. The driverless car could be customized to take you directly to your hotel, turn down your bed, and make sure your bathroom and refrigerator are stocked with your favourite food and beverages. All of this happens while the driverless car is also mapping your route, keeping you safe, and maintaining control. Already, companies like Torc Robotics are making use of this technology when it comes to trucks in order to make driving these large vehicles as safe and efficient as possible.
One of the biggest changes brought on by this technology will be lower rates of fatalities and collisions. That will help reduce the strain on the police, lower traffic congestion, and reduce traffic accidents.
Blockchain Technology
Some of the biggest concerns surrounding blockchain technology are worries that the technology will be used by criminals to steal money. But it’s important to know that this technology is mostly used to make transactions that are much more efficient than using the current banking systems.
In the future, blockchain will allow customers to receive payment for goods or services instantly. This will eliminate waiting for wires and ATMs, or waiting for checks to clear. For this to happen, the customer may need to transfer funds to the merchant’s wallet
In the modern world, many companies are trying to develop such payment platforms that could use blockchain for faster transactions. With the availability of various tools and mechanisms, such as crypto data APIs, it seems much easier to develop such applications.
Blockchain technology will also allow retailers to create more detailed descriptions of the products they sell. Imagine being able to see each one of the products on a smart display, allowing you to see which ones are cheaper and how much other customers have purchased. This gives consumers more information about a product.
Blockchain technology may be going mainstream, but don’t expect to see it transform all of the industries in the next 10 years, with the likes of the jeux casino argent reel sure to remain the same for a while yet. Although it’s not as far along as most people think, blockchain will start making a big impact in 2020, and we’ll start seeing it take over the financial and retail industries in 2021.
Cooling towers are commonly used in the supply chain for cooling systems. It essentially works as a gas cooling system that uses a gas-water mixture and air. It is still an evolving technology. The next generation cooling towers are expected to be hybrid systems that will leverage solar power and storage, and further reduce overall operating cost.
Cooling Towers Do Not Work On Ozone
Ozone is the precursor of harmful substances such as carbon dioxide and nitric oxide. These substances are known to make ozone more reactive by removing hydrogen and oxygen, which react with ozone to create ozone. The net effect is that ozone is eventually formed. Ozone is a good thing in low doses and is recognized as a beneficial air pollutant. However, when ozone becomes a public health threat, it can be extremely harmful. That’s where cooling towers come in.
When an ozone-sensitive process is operated, cooling towers are used to remove the excess oxygen and remove the excess ozone. It is safe to say that cooling towers have saved millions of lives due to ozone-protection, compared to how big the negative health impacts of ozone pollution are.
Hybrid Cooling Towers Have Potential
It is not clear if the introduction of hybrid cooling towers will reduce the net amount of greenhouse gases produced. But hybrid cooling towers have great potential to reduce the amount of energy consumed by cooling towers. In fact, using a hybrid cooling tower makes a lot of economic sense. For instance, in a cooling tower that uses low energy, electricity used is approximately 60-70% of the energy cost of cooling. A hybrid cooling tower, if put to use, has the potential to use 70-75% of the energy cost. However, the hybrid cooling tower also provides advantages in terms of keeping the natural environmental.
Hybrid cooling towers can also improve process efficiency. Hybrid cooling towers have potential to increase the efficiency of cooling by reducing the need to stop or change operation. It is a welcome improvement that can lead to significant savings in energy usage.
A hybrid cooling tower can take advantage of renewable energy sources. Wind power, solar energy, and bio-gas can all be used. However, these renewable energies can only be used as a cooling source. This is a trade-off for future development. The benefit of hybrid cooling towers is that they can be used as cooling facilities. By combining the cooling from renewable energy sources with cooling from a hybrid cooling tower, you can save significantly on both costs and the amount of energy that is consumed.Overall, a hybrid cooling tower can be a great addition to the industry, which is why sourcing cooling tower parts requires of the maintenance team to have some knowledge of the initial design of the specific system. However, there is still potential for cooling towers to be greener and have the potential to be greener. It is still early in the development of cooling towers and there is still a lot to be done.
When I was working on a consulting project, I was surprised to learn that customers don’t have a clue about what features and functions actually improve customer service. (This was in a part of the world that was strongly dependent on technology and equipment.) They simply want faster service. They think that faster service improves customer experience. They’re convinced they can get much better service by having a call centre or online chat service. All of these technologies have their merits, but it would be disingenuous to deny that they also improve customer service by actually decreasing customer satisfaction and making customers frustrated.
Customers want fast service. They want to be able to reach a live person and ask for help. They want to get immediate results. That’s all well and good, but none of this means your customers care about the technology or product that comes with that service. They simply want fast service and don’t want to waste time trying to reach a live person. I’m so thankful that they’re willing to sacrifice that. I’m also thankful that I can use a technology like CRM to improve customer service without compromising the level of customer service my clients and customers deserve. And some companies might have remote clients as well. For instance, if a car dealership wants to grow its business, it would eventually need to be able to reach customers outside its service area as well. The process of building and sustaining a fast and efficient relationship with remote customers can be even more difficult without the use of a CRM from the likes of VinSolutions or similar companies.
In case you were not already aware, CRM stands for Customer Relationship Management. It is a useful type of technology that organizations can use to manage their interactions with potential and existing customers. Put simply, a CRM system like HubSpot helps businesses to build customer relationships and streamline processes so that they can increase sales, improve customer service, and maximize profitability. However, in order to make the most of a CRM system, investing in a dedicated onboarding process is strongly recommended so that all employees understand how to make the most of it. If you would like to learn more about the onboarding process for HubSpot, whitehat lets you explore a few different options over on their website.
CRM Means Customers Get More Service with Less Effort
It doesn’t take long to realize that to provide a better customer service experience, you must have a customer support team that is able to handle the increasing number of transactions and interactions with customers. One way to ensure that your customer data is stored in a data warehouse and used when you require customer assistance is to use reverse ETL (learn more on https://www.grouparoo.com/solutions/reverse-etl) tools. These tools could help you make informed decisions based on the data provided. The more customers interact with your company, the more work you have to do. If you’re not using technology to improve customer service, you’re either ignoring technology that’s available or simply not using it effectively.
No matter how powerful your customer support team is, they can’t handle every customer. They can’t be available to customers 24 hours a day. They can’t be involved in every single interaction your customers have with your company. When you’re doing your job right, you want your customer support team to be available to customers when they need help. Most of the time, this is only in the event that your customers are having an issue.
Although the complexity of the Internet has increased exponentially, the technology that is being introduced into customer service is actually making the customer experience better. The time it takes for customer support agents to respond to a customer’s question has been drastically reduced by using CRM. Customer support agents get back to customers within minutes, which is much better than having to wait until the next business day. Even if customers don’t have a problem, they can still get some sort of information in a timely fashion.
CRM Improves Customer Service
When you’re using a CRM system, such as one which has an integrated AI customer service network, you’re improving customer service because you’re automatically tracking every single interaction a customer has with your company. By tracking each interaction, you can learn how to improve customer service going forward.
As time goes by the standard customer service system will inevitably be operated by Artificial Intelligence.
The best DAMs integrate seamlessly with other platforms and systems to enable seamless work. A seamless process can be used to bring together existing assets, materials and goods into a single platform that fulfils this task. DAM providers ensure that they create integrated platforms by enabling marketers to create content, develop and launch campaigns, and understand how assets work in an application.
Digital assets are the foundation of your brand identity from your logo to your advertising copy – in short – the digital assets of the company – therefore an effective digital asset management is a must. A system for organizing, storing and retrieving media not only makes it more accessible, but also guarantees less waste and reduces the likelihood of your assets being lost in the shuffle. Customer demand for a personalized experience is media-rich, which means you need to respond with a design strategy that leverages your digital resources to maximize the benefits for your business and consumers.
Because most people have yet to develop any system for storing and managing digital assets, basic file and folder systems are outdated and no longer sufficient to organize the vast number of digital assets that most companies now manage. Because digital assets are identifiable by definition, they must be searchable, traceable, and efficient for digital asset management systems and processes to be effective. Library and asset management systems focus on storing and retrieving ever-changing media holdings such as photos and archiving.
Production facilities manage assets created for the production of digital media such as video games. Content management systems (CMS) are used to create, display and publish content on the website of your brand, while digital asset management (DAM) is designed to store, manage, manipulate and monitor brand equity. Brands and companies with growing digital asset libraries benefit from the efficiency of a single source of truth. DAMs provide creative and marketing teams with storage and distribution of these assets.
The role of a digital asset manager is responsible for taxonomy, metadata, measurement, storage, and for secure distribution and organisation of digital assets. If digital asset management is a term that sounds hom-hum and dry, then the business theme has gone too far. Every brand with a Digital Asset Management (DAM) system should have a digital asset manager to manage and execute these tasks.
If you expect your business to survive in the new world of digital marketing, let alone thrive, you need an effective solution for managing digital assets. Not only will ho-hum fall behind the competition, but many potential customers and businesses will lose out if you do not exhaust your entire inventory of videos, audio and other digital assets. In this guide, you will learn what it is like to manage media resources throughout the digital content lifecycle.
Binance Smart Chain Support
For hundreds of years, companies have had to catalogue and store documents. With the birth of the digital age, companies saw technology as an alternative to cabinets that required valuable office space. The environmental impact of paper documents and the space required to store them were at odds with 21st-century digital best practices, which has seen the emergence of more sustainable digital asset platform implementation.
Small businesses thus need to scale up the system to find, create, track, organize and distribute digital assets such as images, videos, streaming music, online catalogues, e-books and other forms of media. The only way to extract significant value from these digital assets is to ensure that the majority of the team members are where they need to be. To reach potential and existing customers, they use these assets in marketing campaigns.
To get your complete plan for business technology, you need to get a look at what business software vendors are coming up with. A great place to start with this is the Cinq Technologies blog that looks at industry trends and technology advancements. Following this, you conduct further research by calling the local business technology office for the area you are in. The business technology office can give you information about how your state’s regulations or the local codes or regulations about software apply to your business.
You also need to talk with your accountant or financial adviser for your specific region. Their advice is based on their financial experience, expertise and knowledge of your specific industry.
Steps You Will Need to Take
To get a total look of what all the businesses in your area are using, you need to take some quick steps. Your first step will be to compile a list of all the business software vendors you will need to get your full information. Then you will need to call them and ask for a brochure or preview of what the product will cost and what features are included with each product.
If the software vendor won’t give you a trial version, you will need to find another vendor or ask them for a discount. The brochures you get from your financial adviser or accountant will give you a nice snapshot of what the various business software vendors are offering. You should compare these products, as they may differ in price, functionality, the scope of the software, or some other feature. Once you have decided which software is best for your business, you may want to implement helpful services that can support the running of the software. You can check here to see how this is done and what benefits your business can get from it.
After you have a complete list of all the software products you will need, you will need to contact the software vendors to find out when their product is available, and if it will be available for a lower price, or if there is a special deal going on. For example, if your current software vendor has an ongoing sale or promotion, you may want to buy the software at the current price and take the discount over time.
You will need to talk with your accountant or financial adviser about the programs you will buy. They will advise you about the various tax implications and how you should file your taxes in the most tax-advantaged manner. You will also need to find out about the different ways to pay the software vendors. There may be several payment options for different software vendors, including credit card transactions, electronic payments or checks.
Using Automated Hiring Software
After you have a good understanding of the costs and how to pay the vendors, you can make a full purchase of your business software, particularly the hiring software you would have identified as a top priority. This will give you the ability to run the software all the time, and you will also have a good line of sight into the software you have. This will give you an insight into any problems that may arise, and you can resolve the issues quickly.
It is important that your business has a full understanding of all of the software that you will need. To do this, you will need to call all of the software vendors and ask for a brochure or preview of what the software will cost.
Over the past year, the entire world has been preoccupied with the pandemic and has been waiting with bated breath for vaccines to roll out. In the meantime, tech billionaire Elon Musk and Amazon billionaire Jeff Bezos have been fighting head-to-head for the title of World’s Richest Man.
As riveting as this may be, there have been several moments that felt as though the world was standing still, in limbo until adequate advancements against COVID-19 had been made. So much so that it often felt as though there had been no real new inventions outside of vaccines – but this could not be further from the truth.
During the first few months of 2021, some of the world’s finest tech inventions emerged. Let’s take a break from thinking about the pandemic and take a closer look at some of the best inventions this year has brought us so far.
Luxury gaming chair
Perhaps born out of the need to stay busy while in quarantine, luxury gaming chairs are making waves across the tech world. The next generation of gaming chairs might actually be better described as “gaming pods”. With retractable screens providing panoramic views, gamers will never miss out on any of the action. Furthermore, some gaming chairs also come equipped with ergonomic seats and armrests, as well as folding tables for better PC-to-console ease. These chairs also boast surround sound in their headrests and vibrate throughout game play.
Multi-device charging stations
Most of us have numerous devices – smartwatches, tablets and mobile phones are just a few of the ones we use daily to do everything from communicate to check this site. While each one is designed to make life easier for us, finding the space and plugs to charge all of them at the end of the day can be a bit of a challenge. With multi-device charging stations, anything from wireless headphones to laptops can be charged simultaneously. As a necessary added safety feature, these charging stations also have built-in over-temperature protection to help prevent any potential wire fires.
Pet portals
While we all willed days away during quarantine, a large number of the global population took to adopting pets to keep them company. While your furry friend may be a great source of comfort to you, it can also be quite challenging to jump up to let them go outside whenever they need to, especially if you keep to a strict schedule when working from home. Pet portals eliminate this on behalf of pet owners across the world.
They come with Bluetooth sensors to attach to your pet’s collar so that when they indicate their need to come inside or go outside, a notification is sent to the app on your phone, allowing you to open and close the door flap as necessary.
Smart home safes
Smart home safes are a lot like traditional safes, except they are portable, sleeker and much nicer to look at. These can be paired with an app that allows you to tap on the scanner and immediately access the safe. Alternatively, you can use the biometric security features on your phone to open the safe up.
Do you ever think about just how often robots help us out? The short answer to that is that they help us a lot more often than we think they do. When we think of robots helping us, most of us imagine a robotic vacuum cleaner zooming around our homes, or even a machine-like little creation sorting through our piles of laundry! While both of these are great, there are actually several more ways in which robots help us on a daily basis, many of which one wouldn’t even realise! Let’s take a closer look at a few secret ways in which robots help us.
Food sorting robots
When it comes to mass produced food items, robots have likely been involved in their development long before they make it into our pantries and kitchen cupboards. For example, if you eat rice, there is a very high chance that each and every grain you consumed has been sorted by a robotic machine that boasts lightning-fast vision systems. These machines have become something of automated miracles. Rice does not grow nearly as uniformly as it is presented to us in supermarkets. Each grain passes through a machine that uses lights, cameras and computers. These help determine the grade of the rice and then sorts the grains into the correct bin – and this can happen hundreds of times per second!
Medical training robots
If you have ever consulted a medical practitioner (and chances are, you have!), then you may have robots to thank for their expertise. These days, nurses, doctors and paramedics all over the world train on robot patients. Robotic patients are able to stimulate various conditions, giving students the opportunity to treat and diagnose them without any potential risks before they begin consulting with real patients. Some robots are even designed to look just like real patients and are life-sized, while others may just be presentative of one particular part of a patient.
High risk situation simulations
There are plenty of everyday scenarios that are simply too risky to expose humans to unnecessarily, which is exactly why robots have become as integral as they are. For example, when companies test out the impact that something like a high speed car crash could have on the human body in a particular model of car, they use robots. Similarly, when police need training for high-risk scenarios such as a hostage situation or on-foot chase, robots are used as targets instead of human beings. This is because robots can help us better understand how to diffuse certain situations without putting any human life at risk.
Sewerage inspection and maintenance
The world would not function as well as it does without effective sewerage management systems, but it’s not exactly an industry that many of us want to work in. This is where robots come in: they are able to inspect sites and feed live footage back to humans. The robots are also capable of fixing minor issues on their own without the need for human intervention, leaving humans free to sit back, stay clean and enjoy the thrill of bonus round wins. Who said robots were a bad thing?
After choosing the right robot, a qualified engineer must determine the ideal gripper for process automation. If you are dealing with not so delicate products, you will have various options to choose from. However, if you are dealing with overly delicate products finding the appropriate robot gripper can be challenging.
Manufacturing customized robot grippers can be costly, and you cannot be guaranteed their effectiveness, especially when you use sub-par quality components. Say, you’re building a gripper, you will need to get the right Hydraulic Supplies, wiring components, silicone-rubber material, and more. Further, programming a custom-made robot gripper can be resource-consuming as you would have to ensure that the right pressure level is employed at the right elevation and direction. Today, the robotics industry has evolved, and assembling robots is now an easy process. Let’s discuss robot gripper models and applications you should beware of.
Understanding Robot Grippers
A robot gripper is an electrical or mechanical EOAT (End of Arm Tooling) device that facilitates control of objects. A gripper can also be defined as a device’s controllable hand that picks and dispenses parts that are moved through automation.
Robot grippers come in different sizes and types, specially designed to grasp a vast range of materials and parts. Many robot grippers come with accurate mounting areas for attaching custom-build finger tooling and facilitating precise affixing of the robot gripper.
Grippers are powered by electricity, vacuum, or compressed air. Understanding the commonly available robot grippers helps you choose the suitable one for your application.
Common Robotic Grippers
Two-Jaw Parallel Motion Gripper
The two-jaw parallel motion gripper is simple, and you can use it in various applications. Hydraulic, electric, and pneumatic versions are available in varied forces, sizes, strong ranges, and weights. Generally, these robot grippers come in handy when picking parts or objects at dual parallel flat areas. They can pick apart either by the gripper’s opening or closing motion.
Two jaw angular robot grippers that feature 90-degree fulcrum fingers are also available. These grippers (two jaw angular) can pull back and provide additional clearance that is ideal for some applications.
Bellow Gripper
The bellow gripper is used to pick cylindrical parts and surfaces. This device gets into contact with the object through an elastomer bladder. It’s magnified using compressed air, which triggers it to enlarge and pick the part. The bladder deflates once the air is discharged and discharges the part.
Three-Jaw Robot Gripper
The three-jaw robot gripper is available in angular and parallel versions. It is usually used to grip cylindrically-surfaced parts and objects. This gripper features three jaws, each at 120 degrees aside. It moves jointly and places the object at the center while gripping it securely. This gripper can pick parts with its closing or opening motion.
Expanding and Collet Mandrel Grippers
This gripper picks cylindrical surfaces by leveraging a wedge shape and a linear motion to close and open metallic fingers to facilitate picking the I.D. or O.D part.
O-Ring Grippers
This gripper is designed to grasp O-ring seals, and it operates as a parallel three-jaw gripper. It comes with between eight and six fingers that expand radially and grasp the O-ring’s internal part. Once expanded, a machine can place the O-ring in a groove at the cylindrical shaft’s end.
Adaptive and Multiple Finger Grippers
These grippers are new in the market. They are designed to allow robots to grasp a vast range of objects that were impossible to pick in the past. These grippers can provide controllers with force feedback and pick irregularly soft, shaped, or spherical parts.
Needle Grippers
Needle grippers are a rare version that grasps woven or porous sheet materials like textiles. They do so with the help of numerous sharp needles that penetrates the surface.
Vacuum Cup Arrays or Vacuum Cup, Electrostatic Force, and Electromagnet Grippers
Automation project engineers can use these grippers to pick and release objects or parts seamlessly.
Finally
A robot gripper is ideal regardless of your application. By choosing the right gripper, you provide the required strength on fragile objects and protect them from damage. Use this guide to choose the suitable robot gripper for your applications.
Probably the majority of us breathed a sigh of relief during the last minutes of 2020, hoping that 2021 would allow more freedoms. Although we’re on the right track with the vaccine, COVID-19 is still with us and will most likely be with us for the conceivable future.
This means that those of us who have the ability to work from home need to carry on doing so. So, it’s time to stop working on our lounge furniture with our laptops balance precariously on our laps and invest in some proper technology for your work-from-home (WFH) office.
Ergonomics Is Super Important
Before we even start to speak about technology, you need to make sure that your desk’s ergonomics are right.
Ensure that your screen is at eye level, so you do not have to constantly bend your head to see your laptop screen. If you do this, you’ll end up with incredible neck pain and possibly even vertigo if the pain continues.
You have two solutions here. You can either invest in a second monitor that you can plug into your laptop and which enhances the mobile screen. Alternatively, if price is an issue invest in a laptop stand.
Secondly, you need to make sure that your posture is correct. You need to work with your feet flat on the floor and when you’re sitting down your legs need to at right angles to your hips. When you’re typing your wrists, need to rest gently on your desk and your elbows need to be in a right angle.
Spend Money On A Decent Scanner And Printer
When you’re in the office, it’s very easy for the HR executive to pop in and ask you to sign a document or ask you to visit this site quickly. However, just because you’re working from home doesn’t mean that you won’t need to sign documentation for the company’s records. You’re just going to need to find a way of getting these signed documents back to the person who needs them.
To do this, you’re going to need to print the document out, sign it and then send it back. (This is unless your company has invested in an electronic signature program.) A lot of manufacturers have realised that most people are working from home and have thus made their scanners and printers more affordable.
You don’t need heavy-duty machines, as you probably won’t be processing a lot of documents. However, you can’t have something that breaks after just one day of use. So the rule of thumb is to go for a recognised brand as they will have a reputation to uphold so they won’t sell you rubbish.
These are just some of the things that you need to think about and there are dozens more. So when you kit out your home office, remember one thing: cheap is definitely not cheerful. You’re going to be spending quite a lot of time in this area – just as you do in the office – so make sure that it works well for you.
The social media optimization, aimed at growing a profile’s engagement, has become, throughout the years, a more and more skilled labor, which requires expert knowledge as well as years of activity in that specific field. During the past years, the main efforts by the members of this peculiar trade focused on finding new – and ever more effective – ways to optimize the engagement on the main social media: Facebook and Twitter in a first phase, Instagram and more recently TikTok in a second one. On the contrary, the other social media have been widely neglected. But there are some companies (among the many, the most renowned and appreciated one is probably Podawaa) that were able to find in them a profitable market niche, and precisely for this they started to develop tools and strategies aimed to enhance the engagement in these “peripheral areas” of the social networks and online marketing galaxy.
LinkedIn is probably the most interesting opportunity for those who are looking for a new platform able to increase their portfolio of clients. Generally, this social network is used by workers and professionals coming from several occupational sectors, not necessarily related to any Internet business area. As everybody knows, LinkedIn has been created specifically to connect different professional figures, in order to establish working groups, create synergies or, more simply, hire (on the part of companies and head hunters) and being hired (on the part of those who are looking for a job). In slightly less than two decades (it has been created in 2002 and launched worldwide the next year), it has gained a reputation as the most reliable tool for the creation of a network made with skilled professionals and companies. Its most groundbreaking quality is the directness through which anyone who’s looking for an occupation could be put in touch with job opportunities from all over the world, sharing his curriculum vitae and his job experience and getting a feedback almost in real time. It is no accident that even the most
appealing corporations have a LinkedIn official profile, as well as – in many cases – a specific bureau in charge of looking for new rookies through this platform: the benefits of exploiting such a huge user base are still not fully explored, and sometimes totally unexpected.
At the present day, LinkedIn marches towards the outstanding achievement of 800 million active users. Since 2016, it is part of the Microsoft galaxy, having been purchased to the remarkable tune of 26.2 billion dollar (the initial unit cost for each share was 196 dollars). In the popular culture and by a common belief, it is the most serious and the least frivolous social network among the biggest ones. It apparently doesn’t give any room to moments of levity or interactions based on pure escapism and amusement. But this feature, that may be seen on the surface as a limit, is exactly the greater specificity of LinkedIn and the main reason why it is considered a reliable source by every job recruiter on the planet.
Like every other social media, LinkedIn tends to be a virtual place open to inclusivity and sharing. Nevertheless, its inner nature and its internal structure make it difficult to expand a network of contacts in a small time. Like Facebook or Instagram, its algorithm examines the level of interaction of a profile and every single content published on it: based on the number of views, likes, shares and comments, it is able to determine automatically if the post deserves to be shown to more and more people. This means that the level of engagement obtained by a single post determines how widely and consistently it will be spread on the other users’ dashboards, enhancing the chances to find new contacts and create new partnerships.
On the other hand, the main difference between LinkedIn and the other major social media lies in a less strong attitude to increase a profile’s contacts indiscriminately. Most of the times, a LinkedIn profile revolves around a series of close circuits, filled with people whose job profile has a strong similarity with the other ones: variety and interdisciplinarity are often minimized, or even neglected, unless an applicant’s profile is particularly versatile. Based on these assumptions, it follows that sometimes it’s hard to get out of an area of competence, in the spirit of an actual interdisciplinarity. To obtain that, it is necessary a specific optimization of a profile, managed with the right tools and a targeted strategy.
The creation of engagement groups is the most common and – as a matter of fact – efficient method to spread a professional’s name over the LinkedIn user base. The internet provides social media users with a series of tools able to aggregate profiles related to the same business area as well as other profiles somehow pertaining to the main one. Just like a TikTok user can buy TikTok followers, similarly, these tools can also help increase the followers count or even buy them. Some of the tools (like, for example the abovementioned Podawaa) are specifically designed for LinkedIn: the main activity, in this case, is to mutually share and exchange engagement acts, such as likes and comments, with the purpose of increasing the social performances of each group’s member. The most performing tools allow users to do it automatically, which results in a reciprocally beneficial enhancement of reputation. The use of aggregators or similar tools is not only perfectly legal, but also in line with the spirit inspiring the creation itself of LinkedIn: that is to say, the establishment of a network of individuals lumped together by the same interests and job activities. Therefore, aggregators must be considered a reinforcement of LinkedIn’s basic function and mission.
While articulating on LinkedIn tools, it’s probably essential to understand that these tools have diverse usage and can target specific areas such as publishing and analytics, connections, lead generation, extractor (to collect data), and activities. Managing all the domains might need quality time, which is not always possible for a business to invest in it. So, an external aid like LinkedIn automation tool could be used to assist you in all the mentioned fields. Such applications could be availed globally for other social media platforms too.
And speaking of reputation, these kind of external tools have been able to even enhance LinkedIn’s reputation. Proof of it is the fact that, up to June 2019, the number of LinkedIn users was bound to a growth of one million per month; nowadays, the growth rate is approximately 1.6 million every 30 days. A 60% new subscribers’ speed up is definitely uncommon even for the most popular social media, and it certificates the efficiency, the popularity and eventually the reliability of such unusual work instruments.
This is much more visible in those countries where LinkedIn is notably popular and its growth is nowadays prone to a dramatic, exponential increase. Areas of the world so different and distant from each other, and yet so close in terms of job market’s development: India, Brazil and United Kingdom. In these countries, small companies and big corporation are both used to incorporate a LinkedIn-based targeted head-hunting into their common practices, aimed to rejuvenate their corporate executives and/or employees. And this happens regardless of the required type of employment and standards of competence. Well, the aforementioned countries are those where the use of engagement group tools is more frequent, delivering in the majority of cases above-average results.
Another interesting and yet profitable vantage point resulting from the use of engagement groups tools is the ability to avoid almost every spamming insertion. In a not-so-distant past, LinkedIn had to deal with several allegations of undiscriminating (and sometimes even compulsive) spamming actions, with a remarkable number of companies and even LinkedIn itself as infamous protagonists. This consistent, annoying and sometimes noxious presence of spam on many users’ dashboard endangered the platform’s reputation, and many users started to migrate on other similar social media, while retaining their LinkedIn profile: this has led, even if only for a relatively short period of time, to a dramatic decline of both interactions and engagement, that is to say the most harmful event for every social network. External tools like Podawaa made it possible for LinkedIn to avoid a downfall that, in other circumstances, would have been inevitable.
On the other hand, specifically because of his identity of entertainment-free social media, LinkedIn could be subject to a sort of “premature aging” much more likely than Facebook, Twitter and the other competitors. This is also due to the fact that many newer and more aggressive platform are still flooding the digital market, with new functions and a more eclectic approach. This is another reason why the integration with external tools, able to enhance its basic features, is nearly indispensable, in order to guarantee LinkedIn’s long-term survival.
Actually, there has been already a time – right before the controlling shareholding acquisition by Microsoft – when LinkedIn was commonly considered an outdated instrument, too formal and not as widely performing as expected. It was a period of substantial changes into the social media universe, with the balance between the different hubs that was about to shift and new actors ready to make their entrance on stage. Instagram was on the verge to take off and change forever the facade – and the substance as well – of online marketing. LinkedIn and the other networks needed to take adequate measures. And maybe to search for help, which arrived unexpectedly from smaller and yet more flexible companies, able to exploit LinkedIn tools and highlight their specificities. This is, in hindsight, a rare and valuable lesson for everyone who’s attempting to make his way through the Internet marketing: synergy always trumps solipsism. Furthermore, this is the original spirit that inspired the creation of LinkedIn, back in 2002.
