What is social media listening?
I bet everybody who owns or co-owns a company would love to get a
review of what their clients think about their products and services. A brand might have considered using a website similar to https://www.getviewed.net/buy-tiktok-likes/ and thought about even collaborating with an influencer, so that their brand may get some attention that they desire to have. This would then lead to, hopefully, an increase in the brand’s popularity. However, once this has been achieved a brand might want to know what their consumers think of either their products or services that are being offered. With the
inception of online marketing, it has become quite easy to get feedback from
your customers about your brand through social media listening. Social
listening involves tracking, analyzing, and responding to clients about your
company online, and it makes up a significant part of audience research. It works fantastically alongside
other options, such as going to buy Instagram likes, and you
can also listen in and get to understand what your competitors are doing
differently, and maybe learn something. This kind of interaction on social
media has become quite rampant, and brands across the globe have adopted it.
Social
media listening involves two processes.
The first process is where you will keenly go through your social media
channels and look out for a mention of your company, your services and
products, competitors, and anything else that is linked to your business.
Secondly, you will grab this information and work towards making affirmative
moves depending on what you can capture. You might wonder what kind of
affirmative action you can make. Well, clients often leave reviews about brands
on social media channels, whether negative or positive, it is up to you to
respond to the clients. You can also decide to do social media monitoring,
which is different from social listening in such a way that the former does not
need you to take action.
What is social monitoring, and how does it differ from social
listening?
When we talk about social media monitoring, we take in all aspects
of collecting data from social media channels. Through social monitoring, you
can reflect on the recent happenings in your company, and also use monitoring
to test different methods of campaigns, or monitor ROI. In social media
monitoring, you listen in to the number of times your brand gets mentioned, and
how much you engage with your customers online. For social media listening,
brands focus mostly on determining the moods of their customers other than the
ratings. With social listening, you get to understand how your customers feel
about you, your brand, and also your competitors.
Deciphering the moods of clients through social media channels is
also known as social
media sentiments, and it is a significant
component of social listening. Unlike social monitoring that involves
retrospective studies, social media listening focuses on prospective studies
about the future of your brand.
Importance of social listening
As much as you might want to deny it, people are talking about
your brand on social media channels. Therefore, if you are not using social
listening as part of your marketing tool, you are failing in business. There
are several ways through which social listening benefits your company. One such
method is that it allows you to interact with your customers intimately. You
can respond to customer needs or listen to what they have to say about your
brand. Secondly, you can use social listening to monitor specific mood changes
among your clients, you can then work on understanding why such changes
occurred, and whether they were positive or negative. Next, you get to listen
in and understand what people think about you and your other competitors, what
are they doing right that you are not, and vice-versa.
Types of Social listening tools
One social platform that allows you to engage with your customers
is NetBase, which is a leader in social analytics. The platform is powered by
powerful next-generation Artificial Intelligence to deliver the best ROI,
whereas providing accurate, fast, and in-depth customer insights to
high-profile companies to help them work on accomplishing their goals.
Companies can use NetBase to gather authentic social, survey, care, and digital
data to gain the right insights to propel their businesses forward. NetBase
processes millions of social media posts every day to help in marketing
research, product innovation, PR, and customer service.