An excellent design begins with a good design concept.  When you are trying to solve a problem, your concept will lead the way and give you way for your design decisions.

What is a Design Concept?

It is a general idea used to formulate a plan, it is the idea behind a design. It is also how you plan on solving the design problem that is currently in existence.

Your concept will lead to your choices in color as well as type. It’ll choose your aesthetic and determine your grid. Every design decision you make will fall back on your concept for direction. It is also a framework for all design decisions.

You can think of design concepts in two ways, which are verbal and visual.


The verbal parts of your concept might be words you use to describe the finished product. It could be online casinos, car or a house that you wish to design.


The visual parts of your concept might be the specific image or color scheme.

What to do Before Creating a Design Concept

Developing a design concept is an individual process. This is because what works for one won’t necessarily work for another. However there are parts to the process that everyone should go through.

Defining the problem

You cannot solve a problem if you do not know what the problem is. Before you develop a concept for a client, you need to talk to your client and ask questions about the client’s brand, their customers, their general market, and their goals.


Your client will not tell you everything you want to know. You will have to conduct your own research into their industry looking at their competitors. You should try to understand more about their market.

The two parts should be enough for you to begin the idea generation process.

Questions you should be asking yourself and your client.

  • What is your client’s brand, is it a real money online casino?
  • Who are your client’s customers?
  • What are the requirements for the product?
  • What is the objective of the product?
  • What’s the budget for the project?

The answers to each of the above should give you your design concept.

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Billy Goodwin A.K.A Skaidon (my gamertag). As you can probably tell I love gaming. You will more often than not catch me with my headset on yelling online. I also love blogging, especially about the tech industry, hence the birth of the blog ' Skaidon'. Feel free to get in touch with me anytime or if you fancy a challenge add me online using 'Skaidon'.