Despite having a limited budget, there are smart ways to drive leads to your website and increase revenue without breaking the bank. Although having a substantial marketing budget can help in bringing traffic to your site, that is not the only way to see measurable results.
Want to increase sales on your e-commerce website? Here are a few tips.
Include a live chat option
Modern websites these days always include a live chat option. According to a report by ShipStation, one of the top web-based shipping solutions, about 20% of their customer purchases come from live chat conversations. Vita Student, a provider of stylish housing options for students in the UK, reported that they manage to see a 45% increase in their conversion rates because of talking to students through live chat.
Speak with your current customers
Business is also about building trust and strengthening relationships with customers. The more customers see your business as trustworthy, the easier it will be to get them to tell you the challenges they are currently facing. To get into their thought process, you can run a MaxDiff Analysis or a similar survey, where they get to answer questions you want to know the answers of. As a company invested in solving their problems, this information is extremely important. In remaining their trusted partner, they will keep coming to you to solve their problems, giving you the opportunity to increase your sales.
Have promotions and sales on the website
To make your products or services more enticing, offer your customers discounts, even though this may seem like the antithesis of increasing revenue. You will likely get new customers if you provide great deals, but be sure you let them know the terms and conditions of the sale or promotion, particularly the start and end dates. That way, you will minimize confusion should they decide to become long-term customers afterwards.
Tell satisfied customers to spread the word
When a customer is pleased with the product or service offered on your website, ask them to leave a positive review. An even better request is to ask them to tell everyone, from their friends and family to businesses that could gain from your offerings. Never underestimate the power of word of mouth.
Take advantage of social media
If you have spent years building a following on social media platforms such as Twitter, Instagram, Facebook and Snapchat, why not leverage them to send traffic to your e-commerce website? These days, social media has become an instrumental tool for raising brand awareness. If you want to seal the deal, you can post testimonials of satisfied customers to pique the interest of visitors coming from social media websites. This is known as social commerce, click this link about what is social commerce to learn more.
Optimize your website for mobile devices
According to Statista, 49.7% of webpage views in February 2017 came from mobile devices (smartphone and tablets). This figure is expected to increase significantly over the next few years, making it extremely important to optimize your e-commerce website for mobile devices. People love the convenience of being able to shop anywhere and anytime. If you don’t provide them with what they want, they are likely to go elsewhere.
As you can see, there is no need to spend much money to increase sales on your e-commerce website. If you need funds for advertising, there are many e-commerce loan options you can apply for. These can be useful for something like pay-per-click advertising, commercials and others advertising means of driving traffic to your website.