Reach Out to Customers Using Various Methods
With the ability to generate a lot of cash and drive sales, affiliate marketing is a cost-effective and powerful lead generation tactic where brands and businesses pay solely for performance. According to Google Trends, over the past few years, online searches for affiliate marketing have increased, likely from both affiliates and brands that are planning to leverage the tactic to maximize their earnings. Some interesting statistics about this performance-based marketing approach include:
1. In the US, affiliate marketing spend is expected to surpass $6 billion by 2020.
2. Experts expect it to grow at an annual compound rate of 10%.
3. More than 80% of brands use this marketing approach to generate more sales, engage with existing customers, and capture consumers’ attention.
4. 79% of marketers use it to drive conversions.
Affiliate marketing can help individuals take advantage of the power of influence by collaborating with several affiliates to tap into potentially profitable audiences. However, growing one’s audience is not as easy as it may sound. It takes a great marketing strategy, time, and effort to bring the best results. Due to the high level of competition in this market nowadays, an affiliate marketer may need to use multiple sources to reach out to customers.
Many large companies work with affiliate marketers to maximize their sales, but not all of them employ the same sources to boost demand and visibility for their products. Affiliates can leverage many different marketing channels and strategies. Some of the most effective affiliate marketing approaches that can help grow an individual’s audience include:
Partner with the right affiliates
Affiliate marketers can take advantage of the power of influence to expand their audiences and get potential customers to click on their affiliate links and make a purchase. They can influence their audiences purchasing decisions by working with marketers who have a large and engaged audience that believes in them. When choosing an affiliate to partner with, it is important to determine whether or not:
a) They have a high site ranking, loyal following, engagement, views, and authority
b) They are in the same niche market
c) They have a good relationship with their audiences
This is necessary to ensure that one’s efforts are successful. For example, if an individual were to promote a particular food product, collaborating with a coupon site that gives discounts on electronic products would not make any sense. Instead, one should choose affiliates in the food market to gain more leads with minimum effort.
Use promotions from many sources
One should take the time to reach out to one’s audience through affiliate promotions and marketing strategies from other sources. This will help one discover which audience is easier to reach and responds the best. Some great sources to take advantage of include:
a) Email marketing: Email marketing involves sending out emails to people on your contact list and beyond. It will require you to come up with an appealing email, a compelling message, and a call to action. You want the readers of the email to follow the link you will provide to get to your website and possibly make a purchase. The biggest challenge in this form of marketing is that some of the recipients might label your emails as spam, and therefore make it hard for people to read any of your future emails. If you have a long list of email subscribers, it would be wise to use this form of marketing to interact with them in order to drive more conversions.
b) Product reviews: Are you one of those people who always scroll down to read what people have to say about a particular product before buying it? If you do so, know that most, if not everyone who makes online purchases do the same. If your website has a customer feedback section and product review section, then you are on the right track. On the other hand, using a product review blog to promote your products and/or services can lead to even greater efficiency. Such blogs tend to attract people who are really interested in buying something, but at times they don’t even need to spend any money when you refer them to something like a no deposit bonus.
c) Using YouTube videos: YouTube is the biggest online video platform in the world and one of the websites with the highest number of users in the world. This means that millions of potential clients are on YouTube and using videos to promote your products will surely help you to drive up your sales, in addition to expanding your audience. In fact, about 40% of Millennials say that some YouTube personalities seem to understand them better than most of their friends.
Using multiple sources to reach out to one’s customers can help one achieve the best results from one’s marketing strategies. This will also help one discover the platform or source where one’s audience and potential customers are most engaged. Conversions will not happen overnight. One needs to choose the right channels, affiliates, and marketing strategies to boost conversions.