The last click of the customer triggers the first step of a logistics firm, which specialises in delivery on the last mile in large conurbations. When an order is received, the platform’s integrated app determines the delivery address and places the geocoded API. Once the address and geocoding route are calculated, the app distributes the map using the static Street View API and the static Maps API, keeping customers and their customers informed in real time about their delivery.
Unlike traditional asset tracking solutions, the Google Maps platform offers a central solution that combines location services with other apps, enabling retailers to develop tailored tools to meet their specific needs. New e-commerce platforms allow customers to make their purchases online and have their products delivered to their homes. Retailers can minimize delivery errors by tracking orders in real time.
While Google Cloud provides the basic infrastructure for app development and processing, the Google Maps Platform provides local data content and the ability for customers to build powerful location-based applications. One of the data-driven features that route and logistics companies benefit from is that using Google Maps can reduce the delivery time, reduce the total cost of delivery, and reduce gas consumption and traffic time by leveraging Maps “unique real-time and historical traffic data. By using advanced isochrono technology and historical data from the Google Maps platform, we can help make your delivery network more dynamic and agile in real time.