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The last click of the customer triggers the first step of a logistics firm, which specialises in delivery on the last mile in large conurbations. When an order is received, the platform’s integrated app determines the delivery address and places the geocoded API. Once the address and geocoding route are calculated, the app distributes the map using the static Street View API and the static Maps API, keeping customers and their customers informed in real time about their delivery.

By managing delivery expectations, the platform helps its B2B customers to build closer relationships with their customers. In addition, the company uses Maps “JavaScript API on product pages to identify products in stock and promote click-to-reserve capabilities. Similarly, a physically visible shopping outlet brand uses its extensive network of stores to encourage its customers to visit its outlets.

Unlike traditional asset tracking solutions, the Google Maps platform offers a central solution that combines location services with other apps, enabling retailers to develop tailored tools to meet their specific needs. New e-commerce platforms allow customers to make their purchases online and have their products delivered to their homes. Retailers can minimize delivery errors by tracking orders in real time.

While Google Cloud provides the basic infrastructure for app development and processing, the Google Maps Platform provides local data content and the ability for customers to build powerful location-based applications. One of the data-driven features that route and logistics companies benefit from is that using Google Maps can reduce the delivery time, reduce the total cost of delivery, and reduce gas consumption and traffic time by leveraging Maps “unique real-time and historical traffic data. By using advanced isochrono technology and historical data from the Google Maps platform, we can help make your delivery network more dynamic and agile in real time.

The Google Maps API (Application Programming Interface) is free if you meet the Terms of Use and do not exceed 50,000 page views per day and can integrate the API directly into your website free of charge. Businesses can use the Maps JavaScript API to customize maps for websites and mobile devices with dedicated content and images, view maps for store managers, and customers can use the Maps SDK for Android to add maps based on Google Maps to their applications. The Google Maps Platform provides comprehensive customer access to Google’s data content, Google address data, local business data, route and traffic algorithms, and map visualization to unlock a new range of use cases.

Websites like your favourite catering software platform use Maps JavaScript API to search for their businesses and display them as locators. JavaScript API is useful for developing delivery trackers and websites that allow customers to monitor the location and status of their shipments in real time. The Google Cloud Platform and the many platforms which deploy Google Maps meet the demands of tech-savvy consumers for fast and traceable delivery and interaction with multiple customer channels, including web, mobile applications and voice storage, to gain the insights needed to expand and operate more efficiently.

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Billy Goodwin A.K.A Skaidon (my gamertag). As you can probably tell I love gaming. You will more often than not catch me with my headset on yelling online. I also love blogging, especially about the tech industry, hence the birth of the blog ' Skaidon'. Feel free to get in touch with me anytime or if you fancy a challenge add me online using 'Skaidon'.